Facebook,
Twitter, LinkedIn, YouTube – big words with big impact for companies looking to
extend their reach farther than they ever have before.
What then
for organizations in a manufacturing environment dealing with B2B strategies?
Here at NCS Resins
we produce unsaturated polyester resins, gelcoats, pool coats, flow coats and various
other raw materials that serve the Glass Reinforced Products (GRP) markets. How
do businesses with similar operating profiles reach businesses owners, CEO’s, MD’s
and all members of their targeted DMU’s (decision making units) in order to either
gain market exposure or covert online interaction into sales?
It seems in
the manufacture and sale of unsaturated polyester resins and the accompanying
products that we as NCS Resins can identify a few ways to capitalize on the
evolution the current technological expansion. Strategies including educational
videos that teach workers correct application techniques, surveys identifying
client’s thought patterns when deciding on the applicability of an unsaturated
polyester resin or simply the use of online newsletters engaging our clients on
a personal level and keeping them abreast of current trends in the Glass
Reinforced Products market, all bare relevance to ensuring we as a leading manufacturer
of unsaturated polyester resins remain current and relevant.
With all
that social media and an online platforms have to offer, we here at NCS Resins realize
that the key to success when operating on these systems is connecting
personally with our targeted audience and ensuring that their experiences with
us are always enjoyable and memorable.
After all,
it is here where pure science and performance materials meet.
Find out more on www.ncsresins.com or view www.ferrosa.co.za
